Marcia Ferranto to Focus on Financial Stability, Brand Recognition, and Relationship Building
Washington, DC—The National Law Enforcement Officers Memorial CEO Marcia Ferranto is wasting no time charting a course forward for the organization.
At a welcome reception in her honor held in the National Law Enforcement Museum on September 26, the newly appointed CEO of the nonprofit 501(c)(3) organization, says she’s focusing her efforts on three key areas: financial stability, brand recognition, and building relationships.
“We’re not struggling to determine why we’re relevant. We’re not struggling to determine why we’re essential. The answer is obvious,” said Ms. Ferranto. She thanked corporate partners in attendance such as Motorola, Verizon, AT&T, and DuPont, while also committing to engage new corporate donors and supporters.
“We were lucky that we found Marcia, and we were lucky that Marcia found us,” said Memorial Fund Board Chair Karen Tandy, one of several Memorial Fund Board members in attendance. She also praised Ms. Ferranto’s more than 20 years of executive and museum leadership skills.
Ms. Ferranto says her first priority over the next several months is financial stability while acknowledging the importance of the Museum’s bondholders. Ms. Ferranto outlined her second priority as improving brand recognition for the Memorial and Museum while delivering and maintaining a level of excellence to all stakeholders and the public.
Ms. Ferranto issued a call to action for attendees to assist her in achieving her third priority: building new relationships for the Memorial and Museum. She also thanked the congressional staff in attendance, several of whom supported the Memorial and Museum’s efforts to have Congress approve a coin bill in honor of the opening of a national museum to tell the story of American law enforcement.
“Every organization has its struggles and every struggle has a solution,” said Ms. Ferranto. “We cannot, and we will not fail.” She thanked the Memorial and Museum staff, whom she called collectively “our greatest asset.”
Ms. Ferranto also touted the upcoming annual Run for the Badge 5K on October 12, in conjunction with the Museum’s Free Family Fun Day, as well as the Museum’s one-year anniversary, along with an October 17 Museum panel discussion on restorative justice.
For additional information on the Memorial and the Museum, please contact Robyn Small at (202) 737-8524.
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About the National Law Enforcement Officers Memorial Fund
Established in 1984, the National Law Enforcement Officers Memorial Fund is a private non-profit organization dedicated to telling the story of American law enforcement and making it safer for those who serve. The Memorial Fund maintains the National Law Enforcement Officers Memorial in Washington, DC, which contains the names of 21,910 officers who have died in the line of duty throughout U.S. history. The Memorial Fund has opened the new National Law Enforcement Museum, which tells the story of American law enforcement by providing visitors a “walk in the shoes” experience. The Museum is working to expand and enrich the relationship shared by law enforcement and the community through the Museum’s educational journeys, immersive exhibitions, and insightful programs. For more information, visit LawMemorial.org.