2021 Product Showcase

2021 Product Showcase

The National Law Enforcement Memorial and Museum (NLEM&M) is launching a week-long virtual product showcase to connect the companies who create officer safety and wellness products and services to the law enforcement communities they serve.

Equipment ● Technology ● Textiles ● Services ● Tools ● Programs ● Wellness

Why?

The 2021 Officer Safety and Wellness Product Showcase is a special opportunity for organizations seeking to be spotlighted to their target audience while it enables NLEM&M to move the needle on its mission to make it safer for those who serve. The Product Showcase will accomplish this by connecting our law enforcement heroes to the items and services that will help keep their names off of the walls of the Memorial, all while helping to fund the initiatives that help us honor the fallen and tell the story of American law enforcement.

When

The Product Showcase components will launch in conjunction with 2021 National Police Week, May 9 – 15, 2021, and will remain accessible for one month following that week.

Reach—750,000

Promotional reach through NLEM&M’s organic social media and email programs as well as earned media through the press is expected to exceed more the 750,000 impressions. For context, the 2020 National Police Week mobile app, web pages, press, and social media reached more than 500,000 members of the law enforcement community of professionals, supporters, and survivors throughout the United States as well as related organizations and the press. Since last year, our audience has grown by more than 250,000.

How

As a virtual expo, the NLEM&M 2021 Officer Safety and Wellness Product Showcase will use the NLEOMF.org domain as its platform. There, our community of law enforcement officers and aligned professionals at the local, state, and federal levels will have an opportunity to peruse the participating companies, their products, videos, and more. In addition, depending on the vendor level chosen, proactive promotion of the vendor’s content and point of purchase will be scheduled throughout National Police Week. The Expo will be included in public relations efforts as well as through the NPW mobile app and The Badge mobile app.

Qualifications

Vendors whose products are intended to serve law enforcement officers in their work will be considered for space in the Product Showcase. Other company types, such as clothing, accessories, financial services, etc., will be provided with special National Police Week sponsorship and corporate partnership opportunities that include impactful recognition and benefits packages.

To become an exhibitor, contact Mary Petto, Senior Director of Corporate Relations, at 202-737-7130 or mpetto@nleomf.org.